“Become More” isn’t just a theme; it’s a culture of aspiration and personal growth based on the belief that we are capable of more than we currently are. Rain raises the world’s vision about what nutrition should be: all natural, straight from the source. But we also champion individuals and communities worldwide to raise their vision of themselves, because we believe that we become more of what we dream about.
WHO WILL YOU BECOME
There is no such thing as a “natural”. In anything. No surfer, no matter how good now, was that good when he first started. It took sun and salt and sand, sore muscles, sunburnt skin, and shattered fear. It took break downs and build ups, perfect swells and days flatter than the plains. All we see is the final product. We never think about what came before, or what it took. But it took becoming. No one moment builds a surfer. Surfers are built from a lifetime of moments, strung together seamlessly by time and trial. That’s how surfers “become”.
Drive, patience and endurance are the true marks of a triathlete. Getting to that level depends on sweat, blood and pain. Swim, bike, run to become. Long hours in the pool, many a flat tire and dusty lonely roads create champions. Pushing your self to the limit and then beyond. After the pain you feel the gain, becoming a triathlete.
Finish a triathlon once- brag the rest of your life.
Robert Frost’s poem about his venture into the woods has inspired millions of people through history to be a little more adventurous and to act with greater purpose. As champions of change, Rain believes that part of its mission is to likewise inspire individuals.
These are the people we want to attract. The dreamers, the workers, the doers, the entrepreneurs. People who believe in fulfilling goals, creating opportunity and being active–the would-be leaders of the world.